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Dating Agency - Standard Terms and Conditions

This documents set out the standard terms and conditions of the provision of services where you, the agent, are supplying online dating services to a registered client via a website. These terms and conditions should be published on your website, accessible from any location and acceptance of the terms should be included as part of the registration process. Your clients must be over the age of 18 and resident in the UK.

The terms and conditions incorporated in this document provide for chargeable services but refer to the website itself for details of the fees. These terms and conditions are, therefore, suitable for use by dating websites where there are no fees, fees for signing up but not introductions, fees for introductions but not signing up etc. Similarly, the terms and conditions refer to the website for details of the exact services offered so can be used by a dating agency offering a wide range of services or by a dating agency offering limited or specifically targeted services.

In addition to this standard terms and conditions of business, your dating website should also incorporate a Privacy Statement.

This document set out the precise arrangements for the provision of introduction services by an online dating agency to a client, taking into account the particular requirements of the online dating industry including:

  • privacy of client's data
  • compliance with Data Protection Act 1998
  • payment of subscription fees
  • termination during cooling-off period
  • client responsible for accuracy of his/her data
  • prohibited uses of website e.g. obscene, racist, profane or offensive material.

The Dating Agency Terms and Conditions document is suitable for use with websites based in England, Wales and Scotland and include the following clauses:

  • agent details
  • eligibility (of clients)
  • services
  • agent obligations
  • client obligations
  • price and payment
  • non-commercial use
  • data protection
  • termination
  • intellectual property
  • warranties and liabilities.

Comprehensive guidance notes on how to customise the document to suit your business are included. 

This document is available individually or as part of a Full Annual Subscription - giving you access to wide range of documents, packages and forms for a single annual fee.

You can view a sample document here.

The price of this document is £21.62 (Word Document) or £32.43 (Word Template) including VAT.



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Choose the appropriate version and format for your Standard T&Cs document:

Dating Agency T&Cs Word Document (.doc) or Word Template (.dot) Help on choosing document format

About running an online dating agency

Online dating agencies act as an intermediary between individuals looking to meet others to form personal relationships via a website. Most online dating agencies are aimed at singles looking to meet other singles, allowing clients to post details of themselves and the type of person they would like to meet on the website. Some dating agencies targeting more specific groups e.g. people of a particular religion, age group or sexual orientation. Agencies vary in the way they charge for their services. Most charge some sort of fee: some offer free registration of a client's details but charge for introductions to other registered members, some charge for registration but introductions are free, some allow women to register for free but charge men etc.

Online dating agences need to be aware of and comply with their obligations as ecommerce traders. The obligations imposed by the Data Protection Act 1998 are particularly important.

There are several business structures appropriate to running a dating agency, each with its own advantages and disadvantages. The way you choose to run your business will affect many aspects; the tax and national insurance due, the records and accounts that are required, financial liabilities, opportunities to raise finance and the way management decisions are made. See our section on Business structures for more information.

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More information

  • Business planning - an overview of planning for small businesses
  • Business structures - an introduction to the various structures typically used by small businesses
  • Business taxes - general guidance on Corporation Tax, Income Tax, PAYE and National Insurance
  • Data protection - an overview of data protection obligations affecting businesses
  • Ecommerce - a summary of key regulations affecting businesses that trade online
  • Employing staff - information on the broad principles of employing staff
  • Insurance - information on the types of insurance relevant to small business
  • Intellectual property - general information about trademarks, patents and copyright
  • VAT - general information on Value Added Tax
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